Client: The Randumb Show
TWE was asked to raise awareness about The Randumb Show among Pepperdine undergraduates. We began by establishing a recognizable and consistent logo to be used on all promotional materials, both online and print. We advised group members to update the profile pictures of The Randumb Show social media accounts. We also recommended that they update banner photos to recent pictures of the current group.
We then created posters to promote the show in February that followed a Valentine's Day theme like the episode screening they would be showing that month. We also created Valentine's grahams to distribute on campus before the episode screening. Each graham featured a different pick-up line with a Pepperdine-specific joke to appeal to the student population.
